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Australasian Gaming Expo (AGE)

Jack Harris
by Jack Harris

The Australasian Gaming Expo (AGE) is a one-of-a-kind event that brings more than 7,000 attendees, including top speakers and experts in the technology, gaming, and hospitality sectors. Established back in 1990, AGE has grown to become the third-largest gaming and hospitality trade show globally and will be holding the 31st annual event from 10th to 12th August 2023. The AGE has been described as the place where new products and services are introduced, creating an opportunity to network, find business partners, and learn by attending insightful seminars. Online and land-based new casino operators and players also have a lot to learn and experience in the changing landscape and technologies.

What’s AGE About?

The Australasian Gaming Expo is simply a trade show that brings together gaming, technology, and hospitality. The show features 200+ exhibitions spread across 19,000 metres square. AGE is big in Australia and brings together software providers, casino operators and owners, gambling regulators, hospitality and tech experts, designers, marketers, and more. New technologies, products, and services are introduced, and attendees also get to enjoy thought-provoking seminars from different speakers, brands, and exhibitors. The trade show is like any other and brings together experts, entrepreneurs, customers, and regulators to explore the latest developments and take advantage of new efficiencies.

The Role and Relevance of AGE

Since the first event in 1990, AGE has proven to be the cornerstone of Australia and Asia's gaming and hospitality industries. The show has seen new innovative products and services at display year after year, and visitors get to experience the most recent offers from progressive exhibitors. Repeat exhibitors have nothing but positive feedback, illustrating how AGE has evolved its businesses. Like most trade shows, AGE is perfect for networking and meeting business partners, exhibitors, and visitors. It is also a great place to generate genuine leads. For visitors and gamers, AGE offers first-hand experience and exposure to the latest offering from the top brands.

About 75% of the exhibition space is sold to repeat exhibitors, so players can keep tabs on what their favourite providers have been up to. What's more, visitors can provide instant feedback to the exhibitors, which is vital in optimizing upcoming products, services, and technologies before they are released into the market. The ICC Sydney venue is also a breathtaking scene with thought-provoking presentations all around. The expo brings the best in the hotel, club, casino and hospitality industries in Australia and the Pacific Rim. Attendees are also treated to seminars from experienced gaming and hospitality executives.

AGE 2021 When and Where

AGE 2021 was scheduled for August 2021 but has been moved to 2023 due to the COVID-19 restrictions that have seen Sydney remain on lockdown. The show will take place at the International Convention Centre (ICC) in Sydney. It is organized by Gaming Technologies Association (GTA). Many online real money casino providers will be exhibiting their new products, services, and technologies, which is excellent for players in Australia and around the world. The event will feature 240 exhibitors, spanning game providers, security solution firms, banking solution firms, app solutions, and more. Some of the popular brands exhibiting at the ICC Sydney venue are Ainsworth, Atlas, Konami, Aristocrat, Brintons, BSG Australia, IGT, Bingo Australia, BankTech, etc.

What to Expect at the 31st AGE

The trade expo has been a big event for many years, and attendees come with different expectations. A show with this many industry leaders and innovators could never disappoint. Below are some of the apparent expectations.

  • New Games and Gaming Technology – AGE 2021 will feature at least a dozen top-rated game providers in Australia and worldwide, which means new games, features, and reel designs are about to be introduced. The show also accommodates exhibitions from banking, security, and communication firms that are part of the gaming industry.
  • New Partnerships – The Australasian Gaming Expo hosts many brands, industry leaders, and genuinely interested visitors. Whether you own a start-up or enjoy playing casino games, the AGE is a place to meet people, brands, executives, speakers, managers, and business owners. The show opens doors to new relationships and partnerships among attendees.

There are other expectations, especially with the current COVID-19 situation, that have seen Sydney go through a lockdown. Many were hopeful the lockdown will be lifted in time for the expo. but that isn’t the case. Even then, the organizers would’ve faced the difficult task of ensuring that attendees are safe

Another Gaming Event for the Summer

The AGE is where new products and partnerships come from in the gaming and hospitality sectors. 77% of visitors go to interact with new products and find out about the latest advancements. AGE is the leading trade expo in Australia, so most people are already familiar with it. However, it isn’t the only one. There’ll be another trade show running in 2021, on the original AGE dates. Regulating The Game initiative was announced by SENET, the Australian advisory on gambling law, regulation, and compliance. The event’s primary purpose is to train organizations that operate in the gambling sector.

 Regulating The Game will run for five days from the 8th to the 13th of August 2021 at the University of Nevada, Las Vegas (UNLV). In addition to being an exceptional training program, the five-day ordeal will involve top speakers from the gaming industry. The mission is to shape the future of the Australian gaming industry. Regulating The Game was birthed by a collaboration between SENET and ICGR UNLV. This event is more suited to casino operators and owners but is open to all visitors. Attendees are sponsored by many reputable companies in the gaming industry, including Entain, Curby Mc Lintock, Gaming Laboratories International (GLI), Palmerbet, etc.

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