Launched in 2015, MadBookie is a bookie that has come a long way in the industry. Their incredibly intuitive and user-friendly interface, fast navigation, concise odds, competitive horse racing markets and 24/7 customer support over the phone helped the platform gain an outstanding reputation with global players.
In the spring of 2017, MadBookie was counting over 15,000 registered players and a yearly profit of AU $80 million. At this time, TopBetta, another important player on the Australian sportsbook market decided to purchase MadBookie. The deal was signed off in April the same year. One year later, PlayUp Limited acquired the retail bookmaking subsidiary of TopBetta, which consisted of both the TopBetta and the MadBookie brands.
Two years later, MadBookie completed a merger with two other popular bookmakers, BestBet and Betting.club, which led to all player accounts being transferred to the MadBookie platform, turning the sportsbook into one of the most solid and reliable in the country.
Like our other sports betting reviews, we are now going to provide you with a few details concerning the integrity and efficiency of the user interface for users of various levels of experience. For starters, we will point out the fact that the site relies on an extremely simple to grasp and navigate, yet highly practical, interface. The platform's layout is well-suitable for new punters who are still grasping the basic concepts of online sports betting:
on the left side of the homepage, we found a drop-down menu displaying a comprehensive list of sports and leagues to choose from. The same section of the site features quick links to the most popular events and sports players might be interested in.
The middle section shows the odds, with the betting slip on the top.
The top section of the page provides registered punters with crucial information on their available funds, bonuses, as well as any bets they may have pending.
The main menu consists of the following options: Home, Racing, Sport, Player Bets, Promotions, and the contact page. Punters can rapidly access any of them to reach the information they need or start wagering on their favourite events and races.
The betting slip is found in the Player Bets section and it is highly intuitive and easy to use. Inexperienced players should have no problem getting around and placing their first bets.
The platform also enables players to opt for single or multiple selections, create double or triple bets and many more.
MadBookie enables punters to choose between the decimal and fraction odds formats and freely switch between them at any time.
One particular aspect we enjoyed seeing was the fact that all the markets and odds displays were extremely concise. This is extremely important in preventing players from having to do heavy scrolling to reach the odds and markets they are most interested in, which is a common issue with most sportsbooks.
All in all, the easy-to-navigate user interface and overall streamlined website layout were a pleasant surprise. We also tested the site's functionality during heavy use and found that the platform automatically updates all opened tabs for extra user convenience.
The sports betting selection at MadBookie can successfully cater to the needs of most punters. Baseball, basketball, cricket, cycling, darts, golf, handball, ice hockey, mixed martial arts, motor racing, netball, rugby, snooker, soccer, tennis, volleyball and yacht racing are a few of the most popular types of sports provided here.
One thing we noticed, in particular, was the array of available markets, which, compared to larger bookmakers, may need some upgrades. MadBookie averages 63 markets per fixture, which is not an ideal number, but the platform appears to be constantly growing and upgrading its offers, so we are optimistic about what the future holds. The bookmaker scores a 5.2% margin, which sends MadBookie on the median side of bookmakers.
The platform provides players with excellent tote betting options on horse racing venues in Australia, New Zealand, Ireland and other countries. People in Australia and New Zealand can also enjoy greyhounds and harness racing. Punters will often times see the Win Tote +5% on these races.
MadBookie promises to be the ice-breaker in the history of betting online, stating it can offer players a real opportunity to build their own bets on any available player market. In other words, players can expect a high level of betting personalisation, one never found before on any of the existing markets. The platform offers excellent odds on most of their racing markets, with the Best Tote odds on all Aussie thoroughbred racing all year long being one of their main points of attraction.
Here are a few of the most popular types of bets players can find here:
Statistics/Stats bets are types of bets where one or two players combined aim to reach a certain statistical performance.
H2H bets refer to head-to-head bets that enable players to choose a single player who will outperform another player for a chosen statistic.
TRIOS bets require punters to choose three different players who will finish in an exact order, from highest to lowest, for a chosen statistic.
Fixed Odds betting is displayed for all types of racing in Australia and New Zealand. Typical horse racing events in Australia can be wagered on with the help of the Best of 3 Totes for Win bets, as well as Mid Tote bets for place wagers.
Win, Place, Each Way, Quinella, Trifecta, First Four and Exacta wagers are available types of bets for harness and greyhounds races. Quadrella bets are available for punters interested in horse racing. Predicted Tote odds are usually shown on the day of the event.
In accordance with the Interactive Gambling Act, MadBookie does not provide punters with any live betting options. However, players looking to place live bets can use the phone alternative to place in-play bets, with the quotes being given over the phone. players can also place bets on upcoming elections and entertainment events.
Credit card deposits, POLi deposits, EFT notifications and bank withdrawals are the main banking solutions provided in the deposit/withdrawal section on the site, located under the My Account tag. There are no e-wallet services available, The minimum deposit is $1, with a minimum bet of $1. There are no transaction fees that we are currently aware of.
MadBookie provides punters with a satisfying number of customer service options, including email at [email protected], phone (Customer Support - 1800 623 266 24/7, Betting Line - 1800 623 238 24/7), live chat available Sunday to Thursday- 9am to 10pm (AEST) and Friday/Saturday - 9am to 11pm (AEST), and fax at (02) 4962 2553.
All gambling operations for people in South Australia are governed by the South Australian Responsible Gambling Code Of Practice.
Madbookie expresses its concern for fair and safe gambling by displaying gambling help phone numbers and providing links for the NSW Gambling Help and Gambling Help Online.
As a relatively new player on the sports betting scene Down Under, MadBookie was launched in 2015 as one of the few 100% Australian owned corporate bookies. The sportsbook is licensed in the Northern Territory and owned by MadBookie Pty Ltd, with its offices currently registered in Sydney.
This local bookmaker that appears to be exclusively geared up for Aussie punters only accepts Australian dollar accounts from Australian players. Accordingly, their platform is entirely directed towards English-speaking players, which makes it more difficult for foreign punters to use the site or get in touch with the customer support team.
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