In April 2020, ReelPlay announced its partnership with NetEnt, the first-class Swedish supplier of high-end casino and iGaming Solutions. ReelPlay, the popular Australian game developer is celebrated for its thrilling slots such as Giza, Hypernova Megaways, Atlantis Megaways, and Buster Hammer.
About ReelPlay—We Make Slots!
Formerly launched as ‘Chance Interactive’ in 2014, the company rebranded itself as ‘ReelPlay’ in 2019. This popular slot studio is based in Sydney, Australia, and carries a valid license from the UK Gambling Commission. Even after rebranding, the main purpose of the company remains the same and it continues to offer even better gaming solutions to the world.
The company works to create casino games with various themes and styles and provides them to licensed casino operators globally. ReelPlay's high-class creations offer exceptional gaming experiences to casino players. Every ReelPlay game is remarkable with attributes such as cutting-edge technology, 3D design, striking graphics, amazing sound effects, and attractive bonus features.
ReelPlay work in partnership with development associates such as Big Wave Gaming, casino operators such as LeoVegas, Betsson, Bet365, BetVictor, Kindred, Media like Casino Grounds, and Gamblers Pick amongst many others.
About NetEnt: Entertain With Us!
Based in Sweden and Malta, NetEnt is a global supplier of popular casino games such as scratch cards, blackjack, online video slots, and roulettes to online casino operators worldwide. The main mission of the NetEnt gaming company is to create excellent and creative new games.
Besides, being enticing and challenging, the games provided by NetEnt offer numerous opportunities for players to generate winnings. NetEnt games can be played without downloading any software on personal computers or mobiles, and therefore players can enjoy them anywhere regardless of their location.
In September 2019, NetEnt teamed up with a leading supplier of casino games, Red Tiger Gaming. NetEnt acquired the global standard certification in April 2020, which assisted them to offer their gaming content to licensed local online casinos in the Swiss gaming market.
The Budding Partnership Between ReelPlay and NetEnt
ReelPlay and NetEnt decided to become associates after both companies independently developed a similar product in the iGaming segment, InfiniReels of NetEnt and Infinity Reels of ReelPlay.
This partnership aims to fortify their rights related to their exclusive franchises InfiniReels and Infinity Reels, which were made available on numerous video slots during the last few months. According to the partnership agreement between ReelPlay and NetEnt, both providers will work as a team to safeguard the gaming product, which is a unique innovation in the gaming world.
Bryan Upton, the director of games at NetEnt, stated that their partnership with ReelPlay seems logical since both companies independently followed the same concept and this association will help to protect our unique innovations. He further commented to express their gratitude to ReelPlay for their unique gaming approach and for uniting with them in these developing times.
David Johnson, the chief commercial officer of the ReelPlay Company stated that they are delighted with their joint association with a reputed and renowned global software Company, NetEnt.
The Launch of NetEnt's InfiniReels and ReelPlay's Infinity Reels
Both InfiniReels and Infinity Reels provide a remarkable opportunity for casino enthusiasts as they expand the number of reels of pokies with each win, thus offering an infinite number of reels and winning ways in the slot.
ReelPlay launched its first Infinity Reels feature in their slot El Dorado Infinity Reels in November 2019. This brilliant innovation allows players to include an extra re-spin, reel, and multiplier with each spin.
Another slot called Giza Infinity Reels with a similar Infinity Reel feature was introduced by ReelPlay in March 2020. This slot is based on an Egyptian theme and features the Great Pyramid, one of the Seven Wonders of the World, which reserves hidden wealth. The third slot of ReelPlay, Odin Infinity Reels, is all set to be launched in June 2020.
The Swedish content developer, NetEnt is yet to unveil its first InfiniReels slot, Gods of Gold InfiniReels and it is slated to come on board on May 14th, 2020. This slot is inspired by the Kingdom of Mesopotamia and takes players on an adventurous journey where they can discover secret gems and wealth. The implementation of InfiniReels mechanics works to expand the reel configuration and offer more ways to create winnings.
NetEnt announced its partnership with ReelPlay soon after NetEnt launched its content in two new markets. This association between ReelPlay and NetEnt is important as it allows the launch of Infinity Reels and InfiniReels slots on the market without any hassles.